ABOUT MARKITECT CONSULTING
A Marketing Partner You Can Trust
COMPANY PHILOSOPHY
Executive-Level Partnership
PART-TIME CMO = FULL-TIME RESULTS
Over the span of 25+ years leading marketing for a number of global brands as well as small businesses clients, two common success factors in marketing stand out regardless of company size or industry: Strategy and collaboration.
Many organizations struggle to see a return on their marketing efforts because they invest tons of money into campaigns without a strategy.
Strategic marketing leaders provide an executive-level perspective that considers the “big picture” and develop long term plans to create return on investment.
Well-thought out marketing strategies can triple the number of quality leads, sell out events with record-breaking attendance numbers, and make a brand a household name.
Architects create blueprints for custom-design build projects that bring a client’s vision to life.
Similarly, Markitect Consulting is the architect that designs customized blueprints in the form of comprehensive marketing and branding strategies that drive growth and produce results.
As an interim or fractional CMO, my goal is to build genuine relationships with clients who need executive-level expertise and partner with them in the trenches to truly understand their business and guide success in marketing. design a plan to construct their vision for success.
MEET THE FOUNDER
Fractional CMO/Marketing Consultant
Hey! I’m Charlotte. I’m a seasoned marketing executive with 25+ years of strategic B2B and B2C experience across multiple industries. I have successfully built 5 corporate marketing departments from scratch and led cross functional project teams to launch numerous GTM and branding campaigns for a diverse range of clients. Marketing is my passion.
My expertise was built on years of experience serving as a leader in corporate marketing departments at the following Fortune 500 companies:
⟡ AT&T/BellSouth
⟡ GE Capital
⟡ American Cancer Society
⟡ Rheem
⟡ Trane Technologies
⟡ Ingersoll Rand
From large corporations with billion dollar product portfolios to small business start up clients with small budgets, I’ve developed effective strategic marketing plans for companies of all sizes. Your success is my success.
THE APPROACH
Working Together
As your marketing partner, it is important to take a consultative approach that focuses on understanding your business, your audience and your goals. No cookie-cutter proposals here.
Let’s start the conversation!
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Schedule an appointment to discuss your marketing needs and specific goals.
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Review proposed solutions & strategies, confirm the project scope and gain approval to proceed.
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Gather the troops & get started on exceeding your expectations!
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Time to put the plan into motion and start to produce results!
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Frequent progress reports are provided in order to stay aligned and celebrate milestones.
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Let’s huddle for a detailed review of the results, celebrate wins and determine next steps.
